The Moment of Truth: Haptik

About 28-odd months ago was founded the idea of Haptik, when Aakrit and I met on the sidelines of Startup Weekend, Gurgaon in November 2011. I can safely admit that though the idea has turned completely on its head since, the passion the team has shared towards building a genuine remedy for the pathetic state of customer service today, has been unflinching. In Swapan, Aakrit found the perfect co-founder whose dedication towards clean, efficient code is very admirable.

Today, as we officially launch Haptik as an India-first service, we are excited, nervous, pleased, confident and proud of where we’ve come. We realise that the this is just the beginning and that while the idea has the potential to be, as Nikhil from Operations puts it, “the next big thing”, it’s up to us to ensure this potential converts to numbers that’ll make Aakrit Vaish and the rest of us happy.

Personally, the journey has been fulfilling. I’ve managed to stay fairly in control of all of the design you see in the iOS app (despite Aakrit’s best efforts at vandalism) and a lot of what’s in the Android app, besides everything on the website, Facebook page and the Twitter page. Swapan, I know I’ve been a pain in terms of alignment, colours, spacing, etc; but thanks for putting up with it all. I trust the fruit of the labour is the app in users’ hands from today! In the days to come, I am eager to learn from how our users react to the app and keep improvising to ensure a better customer experience.

I’ll leave you guys with this picture of my chair; which I got around 8 months back when Haptik’s development efforts started heating up.

The chair that designed Haptik!

The chair that designed Haptik!

Its survived many hours of design and onerous Skype calls and is in this condition as we standby to launch. Here’s to many more worn chairs and even more satisfied users of Haptik.

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